The future of print held in my hands.
Thursday, July 29, 2010 at 9:24 PM The iPad in my right hand and a Nook in my left weaker hand. That’s my wish and the future.
Yes, I want an iPad and a Nook. And yes, I don’t think it makes me greedy, crazy or elitist. I like to think that it makes me smart.
The same way I don’t define magazines synonymous with books, I don’t find iPads synonymous with Nooks. I associate them like this, iPads are to magazines like Nooks are to books. They each seem well suited to be a perfect substitute for their analogy too. iPads are flashy, glossy and lust worthy, just like their printed counterpart, magazines. Nooks are more subtle, smaller, thicker and sexy in the way that a big book is sexy.
Further, the iPad and Nook are built to replace magazines and books. To prove this, the iPad already has a few digital magazines that I can subscribe to that look just as good as their ink and high gloss finish paper editions (Wired is an example). The bonus is that the digital magazine is slightly easier to navigate because I don’t have to flip to page 158 to continue an article that starts on page 91. The Nook, on the other hand, doesn’t draw as much attention as an iPad, but that’s OK with me. Books are low key by nature. As a reader, I don’t like to draw attention to my gadgetry. Besides, one of the great hidden benefits that I find with the Nook is that I don’t have to shut or lift what I’m reading to show nosy bystanders the title — they can remain clueless if I choose and that’s what I like to choose.
They’re both such revolutionary tools, why wouldn’t I want both? I find that I rarely use my laptop anymore — I’ve replaced it with my iPhone. So I find that the bigger, better looking screen of the iPad really appeals to me. I’ve always wanted to subscribe to Netflix and what better way than on a device that I can take with me. After all, a portable television was a childhood dream of mine.
Let me not forget praise for the Nook. My mouth is agape whenever I watch the e-ink in the screen morph to whatever page it’s imitating. It reminds me of a sci-fi gadget I dreamed of as a kid — one that could display any page from any book ever and make it really look like a book page and not a screenshot — or maybe it reminds me of something I might have seen on Zenon: Girl of the 21st Century from Disney Channel. Either way, the Nook is simply too cool to be true.
The gravity I find to both these futuristic products is part lust and part pragmatism. Yes, I think that they are pretty pieces of technology and the buzz surrounding them makes them even more compelling. But I also feel like I’ve needed these products my whole life. The Nook is perfect because I thought the book seemed far outdated and my efforts to go green were failing. Which is another way of saying, I was running out of space to store all my books and the Nook granted me nearly unlimited storage. The iPad is perfect because when the iPhone changed the way I do things, I saw how limited web browsing and reading was on it because of the tiny screen. Then the iPad came to fix that new void.
These two gadgets are complements of the same angle: the new future angle. One that’s greener, faster and cheaper than the prior old obtuse angle.
The downfall is that this new angle is also more frigid and efficient — it just can’t go where its predecessor did. Where old books could be tossed around, burned or used as pillows (History books, mainly), the Nook cannot. Where old magazines could be thumbed thru or used as fly swatters, the iPad cannot.
This is natural, because paper and ink are naturally more human than bits and bytes. Paper and ink are physical, like the words from their authors. They can be felt. “Hey guys, I wrote this book” or “Look at this magazine cover” is something that feels important. Saying “Hey guys, look at this book I wrote” and instead of a book or magazine in hand, I present barnesandnoble.com or, worse, the app store to show the words “now available for download” just doesn’t feel like, well, anything. It just doesn’t hold the same weight or have that “awe” effect that something printed does.
Now, despite the shortcomings of the iPad and Nook — most notably, the inability to swat flies — I do want to give them a fair shot. So, I plan on purchasing both an iPad and a Nook soon.
I see them as the start of a new trend. My first prediction — about four years ago — was the netbook; I bought a first gen Asus netbook and once I had it, declared it the future of laptops. And I like how that turned out. Here’s my second prediction: the iPad and Nook are the future of print. As in, I see public schools using these tools within the next 20 years.
Let’s see if I can go 2-2.
-Splenda

